The Diploma in Marketing equips you for the real world of business where you must be able to create marketing campaigns that strengthen the brand, generate new prospects, bring in new customers, and retain loyal fans. This Diploma is a very exciting course for those of you who are interested in a career in marketing or to start up a business venture. SPM school-leavers who have obtained at least 3 credits in your SPM results (including a pass in BM and Sejarah) are eligible to enrol directly into the Diploma in Marketing course. (And for those of you who do not qualify for the Diploma course, but has at least 1 credit in SPM, you are eligible to enrol into our Certificate in Business Administration programme, after which, you will be able to enter into this Diploma programme.)
The Diploma in Marketing is recognised by the Ministry of Education and accredited by the Malaysia Qualification Agency (MQA). Upon your graduation with this qualification, you will have the option to further your studies towards your choice of either the Bachelor of Business Administration (Hons) or the Bachelor of Accountancy (Hon). You may also choose to gain some work experience by starting your career in any of the industries, from banking to industrial, consumer products, media and advertising, or even start your own e-commerce business!
The subjects in the Diploma in Marketing are as follows:
- Introduction to Business
- Business Communication
- English Language 1
- Business Maths
- Information Systems Management
- Business Law
- Business Statistics
- Principles of Marketing
- Introduction to Finance
- Operation Management
- Principles of Management
- Introduction to Accounting
- English 2
- Business Research Methods
- Entrepreneurship and Projects
- Business and Society
- Marketing Management
- International Marketing
- Consumer Behavior
- Service Marketing
- Marketing Channels
- Personal Selling
- Marketing Communication
- Pengajian Malaysia 2
- Pemikiran Kritikal dan Analitikal / Bahasa Kebangsaan A
- Pengurusan Masa dan Tekanan Kerja yang Berkesan
- Khidmat Masyarakat
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- 3 credits in SPM (including a pass in BM)
- Foundation in Business or equivalent (exemption available)
The Diploma in Marketing is a 2-year programme, with 6 semesters. This Diploma course offers a wide range of subject related to marketing, business and management. You will be exposed to entrepreneurship, economics, accounting, information technology, different marketing strategies and management styles. This Diploma course also has specialisation in Marketing subjects.
Marketing is the lifeblood of all organisations. The Diploma in Marketing will open doors for you to a wide variety of jobs with potential for promotion. Employers recognise this Marketing qualification in private companies, government sectors, as well as non-profit organisations. You will be equipped with marketing skills that are highly sought-after by employers. Top management who are knowledgeable and skilled at marketing the company and its brands, products and services, will be able to create exponential growth for the business.
UNIVERSITY OF LONDON
The University of London is unlike many other universities. It consists of 18 independent member institutions with outstanding global reputations and several prestigious central academic bodies and activities. The Member Institutions are considered universities in their own right; they set their own entrance criteria for their courses and they offer their own services to students. ATC’s Certificate in Business Studies is accepted by UOL for their BSc degrees in Economics, Management, Finance and Social Sciences.
INFRASTRUCTURE UNIVERSITY OF KUALA LUMPUR
IUKL being the foremost infrastructure university in Malaysia, which emphasizes the integration of both hard and soft aspects of infrastructure, aspire to produce technopreneurs and skilled manpower with outstanding communication, technological and managerial skills. The strength of Infrastructure University Kuala Lumpur today stems from its rich history. For more than 15 years, IUKL has been providing quality education and excellent professional services in various fields of infrastructure.
YORK ST JOHN UNIVERSITY
York St John is the oldest higher education institution in York and has been at the forefront of Teaching and Education for over 175 years. York St John University offers you the opportunity to study for a high quality degree in the heart of the beautiful city of York. We offer our students and staff personal opportunities to learn and grow – both academically and individually – and this is facilitated by the high levels of student-staff interaction within our community. We pride ourselves in identifying and developing potential in all our students and staff. Upon completion of ATC’s Diploma in Management or Diploma in Marketing, students can opt to continue their Degree program at York St John University
UNIVERSITY OF THE WEST OF ENGLAND BRISTOL FRENCHAY CAMPUS, UK
At UWE Bristol, we use our experience to provide high quality teaching and research with real world impact to shape higher education and research policy for the benefit of our students and business and civic partners. We innovate together, learn from each other and support every member to transform lives and deliver growth. The University of the West of England in Bristol, United Kingdom is marking its longstanding partnership with Universities and Colleges in South East (SE) Asia with a tour of Malaysia and Vietnam, ATC being one of them. Upon completion of ATC’s Diploma in Management or Diploma in Marketing, students can opt to continue their Degree program at UWE.
Diploma in Marketing
Tuition Fee: RM15,000
Why Choose Us
Surprisingly Affordable Fees
We have made it possible for you to obtain a world-class qualification of high international standards at a much lower cost than ever before. Now it’s up to you to make the best of this opportunity to level-up your game in the real world.
In our tradition of distinction, ATC College has been awarded the University of London’s 150th-Anniversary Award for Excellence, and proudly holds the worldwide record as the private law school with the most London law awards. We are also recognized by the Cambridge International Examination as a registered centre for A-Level examinations.
Strategic Campus Location
Our campus is located in the heart of Chinatown, Kuala Lumpur, where it is easily accessible via public transportation, and surrounded by public amenities such as banks, restaurants, shopping centres and hypermarkets.
Over 3 Decades of Experience
We have been making high quality education accessible to as many people as possible since ATC College was founded in 1988. Since then, ATC College has been held in high esteem as the hallmark of excellence in education.
Over 9,000 Graduates
Proven track record of stellar results. We are proud that over 9,000 students have graduated with prestigious degrees and they are prominent leaders in their chosen fields.
Cutting-edge teaching-learning methodologies are used to facilitate learning through immersion by conducting mock court cases and business scenarios, and discussing real life case studies. You will develop analytical and critical thinking skills.
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